Building your
success stories

Over a short two week period, Zephyr orchestrated a VIP launch event attended by the mayor, as well as local media campaign. Leveraging venue founder Archie Cox’s local profile and impressive industry CV, and the venue’s sustainability commitment, we were able to secure coveragee across print, digital and TV.

Zephyr worked with Artesian to tease out each milestone of the project’s $7 million re-development – from site acquisition and talent appointment, to the grand opening. We successfully positioned the GPO revitalisation as the premier opening of 2023, driving awareness and anticipation around the multi-venue concept.

Throughout the course of the 2020-2021 COVID-lockdowns, Zephyr pioneered a national advocacy campaign with ASSA to re-open swim schools. We curated thought leadership articles for positioning in leading industry B2B publications, keeping swim safety front of mind for key stakeholders. Following the exit from lockdown, we swiftly shifted gear to drive conversation around the resurgence of swimming skills and ASSA’s water safety campaign.

The Sunset Run stands as Australia’s premier not-for-profit automotive and lifestyle event, born from the vision of Rachael Reid, the founder of Her Supercar Life. Zephyr PR was engaged to elevate The Sunset Run’s brand presence, positioning it as the pinnacle of luxury supercar charity events in Australia’s supercar capital, and amplifying its impact across key audiences in South East Queensland and beyond.

From October to December 2023, Zephyr PR collaborated with Six-Tricks to orchestrate an exclusive VIP pre-launch media family and concurrent media campaign to herald the opening of the distillery and cocktail bar. Through strategic planning and execution, we curated a tailored guest list, managed RSVPs, and targeted mainstream platforms locally as well as media within the industry nationally, to captivate audiences and generate widespread excitement for the brand’s launch.