Overview
As Queensland’s largest hospitality group, Artesian Hospitality is the dynamic powerhouse behind the Gold Coast’s most beloved bars and nightclubs. Zephyr PR was engaged to work with Artesian Hospitality across a 6-month campaign to position the brand as a hospitality pioneer who have become the leader and premier dream-makers with venues such as Cali Beach Club and the company’s recent expansion into Brisbane with the acquisition of the landmark Fortitude Valley GPO.
Our approach
Part of our core strategy was to help amplify and positively position Artesian Hospitality, key stakeholders and their venues. This was achieved via strong local media placement, expert commentary and brand collaborations.
Zephyr worked with Artesian to tease out each milestone of the project’s $7 million re-development – from site acquisition and talent appointment, leading up to the venue opening. We successfully positioned the GPO revitalisation as the premier project since its revitalised concept from 2022 – early 2023, driving awareness and anticipation around the multi-venue concept.
Media highlights
Included two exclusive print runs in the Courier Mail; national syndication across News Corp publications including The Herald Sun and Daily Telegraph; consistent appearances in local lifestyle media and coverage in industry publications PubTic and Hotelier.
