The Big Bang
While nestled under the Revolution Creative Agency banner, a group of passionate storytellers embarked on a mission to redefine the plight of public relations.
In 2022, furled by a desire to chart their own course, Zephyr PR took flight as a brand that would captivate, amplify, and resonate with audiences far and wide.
We’ve maintained our familial ties and drop in from time to time to collaborate on full-service creative projects. But for the most part, we’re out and about, breaking down communication barriers and forging valuable connections with unbridled passion.
The Journey
Since then, we’ve embarked on an exciting journey across diverse industries, including health-tech, finance, hospitality, tourism, lifestyle, and not-for-profit.
Along the way, we’ve forged partnerships with beloved home-grown brands and left an indelible mark on the media landscape. We’re a public relations agency with benefits.
We’re a public relations agency with impact. We’re Zephyr PR.
Meet the Team
At Zephyr, we’re passionate storytellers who can spy a news hook in a haystack. We distil a brand’s ethos and goals into a razor sharp strategy that garners cut through where it counts.
BECK DAVIS
Managing Director
Director Beck Davis is a true creative hybrid, a big picture thinker and strategy nerd. She has a strong belief that there is no end to ‘better’ and is driven to deliver exceptional results, is a problem solver by nature and is always on a mission to seek out innovative solutions to business challenges.
With extensive experience spanning 20+ years across public relations and marketing communications Beck has an innate understanding of the brand-scape, working with teams to conceptualise and build robust and successful campaigns that deliver commercial results and create lasting business impact.
From journalist to PR and later in-house marketer to agency side, she has an experienced vantage point and senior leadership exposure across communications broadly. Armed with an entrepreneurial spirit and inventive flair, she is passionate about working with brands to create meaningful and successful strategies that connect with audiences and deliver the desired results.
Both a creative and methodologist Beck believes that the synergy of creativity and analytical thinking is where the true magic happens.
Claire Craig
Senior PR & Communications Account Manager
Claire is a passionate senior communications professional who is an expert at crafting strategic storytelling for maximum impact.
With a career spanning almost a decade in agency environments, Claire has worked across a diverse portfolio of brands, bringing their stories to life in ways that captivate audiences and drive engagement. Claire has a layered PR background with experience spanning consumer, tourism, major events, government, not-for-profit, hospitality, corporate, property, health-tech, and retail. Claire’s ability to craft compelling narratives ensures that every brand she works with has a strong, authentic voice that resonates with its target audience. Passionate about the power of storytelling, Claire thrives on shaping campaigns that go beyond awareness to create real impact. Whether it’s launching a new brand, building advocacy, or managing large-scale campaigns, she blends creativity with strategic insight to deliver results.
Claire believes in the transformative power of effective communication to forge connections, drive growth, and facilitate positive change. She is dedicated to ensuring that stories are not only told but also heard.
