Overview
Six-Tricks Distilling Co., founded by Chris Macklin and Teagan Peake, is a pioneering venture that offers an immersive distillery experience where guests can witness the journey from raw ingredients to expertly crafted cocktails. Boasting a full-service spirit production facility and a variety of unique spaces including an indoor bar, sunset deck, and private cask hall, Six-Tricks invites both locals and visitors to indulge in a one-of-a-kind drinks experience.
Our approach
From October to December 2023, Zephyr PR collaborated with Six-Tricks to orchestrate an exclusive VIP pre-launch media family and concurrent media campaign to herald the opening of the distillery and cocktail bar. Through strategic planning and execution, we curated a tailored guest list, managed RSVPs, and targeted mainstream platforms locally as well as media within the industry nationally, to captivate audiences and generate widespread excitement for the brand’s launch. Leveraging Six-Tricks’ over $2 million investment in facilities and offerings, our objective was to position the brand as a disruptive force in the Australian spirits landscape, poised for significant growth
Media Highlights
Our efforts resulted in extensive media coverage, with Six-Tricks making headlines across various print, digital, and social media channels – reaching over 15 million people. Highlights included a feature article in the Gold Coast Bulletin, national syndication across News Corp publications such as The Herald Sun and Daily Telegraph, as well as social photography coverage following the launch. Additionally, Six-Tricks garnered attention from prominent local lifestyle and national industry media, further solidifying its status as a rising star in the spirits scene.
