LARONIX

Queensland based bionic company Laronix who have invented the world’s first non-invasive bionic voice box which mimics the users true voice engaged Revolution Creative in February 2022. Key objectives for the campaign included national media coverage announcing the preliminary trials of their innovative product

Revolution Creative Group secured an exclusive national broadcast opportunity with Channel 10 which included pre-recorded interviews with Laronix’ key spokespeople and vision prepared by the client in line with the brand’s key messaging. The story was to be promoted across two days, with the story featuring during the ad breaks which ran within the channel’s peak ratings timeslot. Revolution worked closely with producers to set up this opportunity, however, after some consideration, the client opted for an online piece and we quickly pivoted our approach. Our team secured a positive online story with The Courier Mail which also appeared in the print edition and syndicated nationally across the News Corp network to each of its metropolitan mastheads including the Daily Telegraph and Herald Sun. The story was also shared to the publication’s social media pages, furthering its reach. The story achieved a total reach of 12 million people.