Carafe Wine
Carafe Wine is Queensland’s first tap wine bar and brandy distillery. Founded by local hospitality icon and global wine aficionado Archie Cox, Carafe Wine’s barrel-to-carafe methodology reduces the carbon footprint of wine consumption by 90%. Zephyr PR was engaged by Carafe Wine to manage the launch of its new Southport wine bar and distillery.
Our approach
Over a short two week period, Zephyr orchestrated a VIP launch event attended by the Mayor, as well as a local media campaign. Leveraging venue founder Archie Cox’s local profile and impressive industry CV, and the venue’s sustainability commitment, we were able to secure coverage across print, digital and TV.
Media Highlights
A 90 second prime time feature on 9 NEWS Gold Coast; print coverage and front page feature in the Gold Coast Bulletin; national syndication across News Corp publications including The Herald Sun and Daily Telegraph; and features in The Weekend Edition, Inside Gold Coast, Urban List Gold Coast and other local lifestyle media.
