Sustainable BNE Festival

Zephyr PR partnered with Brisbane Sustainability Agency and Brisbane City Council to lead a targeted six-week media campaign supporting the delivery of the 17th annual Sustainable BNE Festival – its first year under a new name and in a new location. The campaign focused on elevating the festival’s refreshed identity, reinforcing Brisbane’s leadership in sustainability and driving strong public engagement. Our goal was to position Sustainable BNE Festival as a reimagined, impact-driven community event with the credibility of its legacy and the momentum to grow into a nationally recognised platform.

Our approach included tailored media outreach, curated storytelling and securing high-impact interview and vision opportunities with key spokespeople. We positioned the festival as a must-attend community event with genuine environmental impact, helping to broaden its reach, attract diverse media coverage, and lay the groundwork for continued growth and recognition.

Extensive coverage across mainstream and niche outlets, including 7 News Queensland, ABC, 4BC, and the Courier Mail. Lifestyle and community-focused features ran across platforms such as Urban List, Concrete Playground and family-focused media. The campaign also extended into digital channels through a targeted influencer collaboration, further amplifying reach and engagement across social media.