Overview
The Sunset Run stands as Australia’s premier not-for-profit automotive and lifestyle event, born from the vision of Rachael Reid, the founder of Her Supercar Life. Established in 2022 on the Gold Coast in partnership with the mental health charity LIVIN, The Sunset Run’s mission is to drive out mental health stigma in an ultra luxury supercar spectacle. Zephyr PR was engaged to elevate The Sunset Run’s brand presence, positioning it as the pinnacle of luxury supercar charity events in Australia’s supercar capital, and amplifying its impact across key audiences in South East Queensland and beyond.
Our approach
Zephyr PR facilitated and forged connections with vital sponsors, bolstering brand recognition and fostering strategic alliances crucial for event expansion.Through a strategic public relations campaign targeting automotive, luxury, and lifestyle segments within local, regional, and metropolitan markets, we laid the groundwork for The Sunset Run’s national reach, crafting a blueprint for future growth and success.
Media Highlights
Over the span of three successful events, Zephyr PR spearheaded comprehensive media campaigns, garnering substantial coverage that reached over 6 million people nationwide across pivotal metropolitan and regional markets. Through our efforts, we catalysed vital conversations surrounding mental health awareness, leveraging The Sunset Run platform to shine a spotlight on the critical work carried out by its charity partner LIVIN.
Zephyr PR further enhanced the Sunset Run brand by spotlighting its founder, Rachael, and her impactful work through Her Supercar Life. Securing prominent features in leading online publications, we positioned Rachael as a trailblazer in dismantling gender norms within traditionally male-dominated fields. This solidified The Sunset Run’s dedication to breaking down barriers and fostering inclusivity.
