🎤 You’re a Founder Story Star
If you’ve built a business from the ground up, navigated a unique career path, or taken bold steps to solve a problem — you’ve got a story the media wants to tell. Founder profiles resonate because they spotlight real people behind the brand, offering insight, inspiration, and authenticity that audiences crave.
To make your story media-ready, focus on the pivotal moments: what drove you to start, the challenges you overcame, and the mission that fuels your work today. Avoid turning it into a resume — instead, highlight personal values, lessons learned, and the bigger impact you’re striving to make.
Positioning yourself as a thought leader starts with a clear narrative. Shape your founder story with purpose, link it to timely trends or industry insights, and be prepared to speak from both the head and the heart. It’s one of the most powerful ways to build credibility, trust, and connection with your audience.
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🚀 You’re a Growth Momentum Maker
If your business is scaling, evolving, or reaching major milestones, that’s not just good news internally — it’s newsworthy externally. Growth stories signal success, innovation, and relevance, making them ideal for business media, local press, and trade publications that want to showcase companies on the rise.
To maximise media interest, focus on what’s changing and why it matters. Are you expanding into new markets? Launching a new product? Hitting a revenue milestone? Numbers, timelines, and impact all help turn a simple update into a strong media hook. The more specific and strategic your angle, the more likely it is to land coverage.
Don’t forget to link your momentum to broader trends or community impact. Journalists want to know not just what you’re doing, but how it fits into the bigger picture. Position your growth as part of a narrative that shows vision, leadership, and future potential — and you’ll attract attention from the right outlets.
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💡 You’re a Thought Leader in the Making
If you have deep knowledge of your industry, a clear perspective on where it’s heading, or bold opinions that challenge the norm — you’re in the perfect position to become a trusted voice. Thought leadership isn’t just about being known; it’s about being known for something.
Start by identifying the topics you’re most qualified to speak on — areas where you have experience, insight, or a strong point of view. Look at the current media landscape and ask: where can I add value? Pitching expert commentary on industry trends, challenges, or innovations is a smart way to start building your profile and establishing credibility.
Consistency is key. Publish articles, share insights on LinkedIn, respond to media callouts, and look for opportunities to speak at events or contribute to discussions. The more visible and relevant your voice becomes, the more you’ll be seen as a go-to expert — opening doors to media, partnerships, and influence.
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🧰 You’re a Unique Brand Innovator
If your product, service, or approach does things differently — that’s your PR superpower. Media are always looking for fresh ideas, standout brands, and businesses that break the mould. Innovation doesn’t have to mean tech; it’s anything that shifts thinking, solves a problem in a new way, or disrupts the expected.
To craft a strong PR hook, start by clearly articulating what makes your brand different. Is it a first-of-its-kind model? A clever solution to a common problem? A new take on a traditional industry? Define the ‘why now’ — what makes your innovation timely or relevant to what’s happening in the world, your sector, or among consumers?
Then, turn that point of difference into a story. Case studies, customer results, and founder insights all help bring your innovation to life. When pitching to media, focus on impact — how your approach is changing lives, improving outcomes, or inspiring new ways of thinking. That’s what makes a brand story worth telling.
🌿 You’re a Purpose-Driven Storyteller
If your brand is rooted in purpose — whether that’s community impact, sustainability, social responsibility, or ethical innovation — you’re sitting on a powerful media story. Journalists are drawn to businesses doing good, especially those backing it up with real action and measurable outcomes.
To make your efforts media-worthy, focus on the ‘how’ as much as the ‘why’. What initiatives are you leading? Who are they impacting? How are you creating lasting change? Avoid vague claims — instead, share tangible results, authentic stories, and partnerships that bring your purpose to life in a meaningful way.
Purpose-led storytelling isn’t just good PR — it builds brand trust and loyalty. When you position your impact within the context of wider issues or community conversations, you not only attract media attention, you inspire others. That’s how you turn your impact into influence — by showing that doing good and doing business can go hand in hand.
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🔥 You’re Riding the Trend Wave
If your business aligns with a cultural shift, industry trend, or viral moment, you’ve got something incredibly valuable — relevance. Media outlets are always looking for stories that reflect what’s happening right now, and if your brand taps into that conversation, you’ve got a built-in news hook.
To make the most of this momentum, identify the specific trend you’re aligned with and clearly articulate why it matters. Whether it’s the rise of conscious consumerism, a shift in workplace culture, or a social media-driven movement, show how your brand is responding to — or leading — that change. The closer your story connects with what people are already talking about, the better.
Timing is everything. Capitalise on the attention while the trend is still hot by pitching to relevant media, sharing your insight on social platforms, or publishing opinion-led content. This is your moment to step into the spotlight and position your business as not just current, but ahead of the curve.
